DISCLAIMER
The Art of Luxury
Brand Management module
With practical examples and theoretical approaches, THE ART OF LUXURY BRAND MANAGEMENT module will provide you all the important and detailed topics about the Luxury industry, gaining insights from both local and global perspectives. Also, we will explain how one year in the life of a BRAND MANAGEMENT professional is, should be, and shouldn’t be.
THE ART OF LUXURY BRAND MANAGEMENT module will help you better understand positions in the luxury industry such as Brand Director, Brand Manager, Marketing Manager, Buyer, Merchandiser, which will all help the candidate discover new opportunities in the luxury sector.
THE OBJECTIVE OF THE ART OF LUXURY BRAND MANAGEMENT module is to give the person insights from the very basics of luxury to help launch a product and to provide the skills needed to build your media/marketing/trade plan and to show you the best possible approach to merchandising to the retail and to the customers.
With practical examples and theoretical approaches, THE ART OF LUXURY BRAND MANAGEMENT module will provide you all the important and detailed topics about the Luxury industry, gaining insights from both local and global perspectives. Also, we will explain how one year in the life of a BRAND MANAGEMENT professional is, should be, and shouldn’t be.
“ THE ART OF TRAINING AND DEVELOPMENT PROGRAM BY DB”
was crafted by
an international
team of experts led by Mr. Dejan Branković
in Dubai, Belgrade,
New York, Paris and London”
THE ART OF LUXURY BRAND MANAGEMENT MODULE IS FOR…
●For individuals and corporate clients who want to update their knowledge regarding the luxury industry
●For recent graduates and young leaders who want to have success in the luxury industry.
●For professionals, employees or junior employees who want to upscale their position in the companies they are working for and want to feel more confident at work.
●For employees who want to expand their knowledge about luxury.
●For individuals who want to improve their understanding of luxury, fashion and beauty.
●For corporate clients who want to develop and lift employees’ spirits
If any of this resonates with you, “THE ART OF LUXURY BRAND MANAGEMENT BY DB” module is perfectly made for you!
LEARNING OUTCOME OF THE ART OF LUXURY BRAND MANAGEMENT MODULE
The candidate will be equipped with knowledge about the complexities of the Luxury industry and will increase their confidence and credibility allowing an easier entry to the luxury sector.
❖ You will learn how to make Annual reports and the importance of planning the year ahead to maximize brand potential.
❖ You will learn brand SWOT analysis.
❖ You will learn how to make a media plan.
❖ You will learn how to create marketing and trade calendars.
❖ You will learn how to organize sales meetings.
❖ You will learn how to organize events at the point of sales.
❖ You will learn how to implement an efficient way of working.
YOU WILL FEEL GENUINELY EMPOWERED.
* The module was designed by an international team of experts led by Dejan Brankovic.