DISCLAIMER
The Art of Luxury module
With practical examples and theoretical approaches, THE ART OF LUXURY module will provide you all the important and detailed topics about the luxury industry, gaining insights from both local and global perspectives.
The traditional definition of luxury is something that is not essential but is desirable and often expensive and provides comfort. However, the term “luxury” means something different today.
In the recent Skift Trends Report: The Luxury Evolution, Skift and Marriott International interviewed more than 12,000 affluent consumers across the United States, United Kingdom, China, Mexico and the United Arab Emirates to take the present-day pulse on cultural attitudes and inclinations.
Their tastes and preferences shifted based on their cultural perception of luxury. For example, two-thirds or more of luxury consumers in the U.S., UAE and UK agreed with the statement that “luxury goods and services are about differentiating myself from others” in Skift’s survey. More than 90 percent of those in China and 75 percent of those in Mexico said the same.
THE OBJECTIVE OF THE ART OF LUXURY MODULE will provide you all the important and detailed topics about the luxury industry, gaining insights from both local and global perspectives.
“ THE ART OF TRAINING AND DEVELOPMENT PROGRAM BY DB”
was crafted by
an international
team of experts led by Mr. Dejan Branković
in Dubai, Belgrade, New York, Paris and London”
THE ART OF LUXURY MODULE IS FOR…
● For individuals and corporate clients who want to update their knowledge regarding the luxury industry
● For recent graduates and young leaders who want to have success in the luxury industry.
● For professionals and employees who want to upscale their position in the companies they are working for and want to feel more confident at work
● For employees who want to expand their knowledge of the luxury industry.
● For individuals who want to improve their understanding of luxury, fashion and beauty.
● For corporate clients who want to develop and lift employees’ spirits
THE ART OF LUXURY BY DB module is for EVERYONE.
LEARNING OUTCOME OF THE ART OF LUXURY MODULE
After finishing THE ART OF LUXURY module, the candidate will be equipped with knowledge about the complexities of the luxury industry and will have increased their and credibility allowing them to enter and thrive in the luxury sector.
❖ You will learn what the meaning of luxury is.
❖ You will learn what defines luxury products.
❖ You will learn what defines luxury places.
❖ You will learn what defines luxury services.
❖ You will learn the 6-step’ model for luxury selling.
YOU WILL FEEL GENUINELY EMPOWERED
* The module was designed by an international team of experts led by Dejan Brankovic.