The Art of Luxury
Retail Specialist module
The main job of a RETAIL SPECIALIST is to accurately and sensitively mirror the image and prestige of the represented brand and to meet sales goals while offering personalized customer service and maintaining long-lasting relationships with customers.
CUSTOMERS ALWAYS BUY – THE ONLY QUESTION IS: FROM WHOM?
THE OBJECTIVE OF THE ART OF LUXURY RETAIL SPECIALIST MODULE
Customers are becoming more and more demanding and products more and more similar, so companies and retailers are putting more focus on their staff in order to improve their sales and overall business.
The RETAIL SPECIALIST team is the greatest strength a company has. However, many of us have had a shopping experience with unprofessional, disengaged and often rude salespersons which helped us make the decision NOT to buy the product or service on offer. This is the sort of behavior that management has to eliminate if they want to succeed in a difficult market.
Luxury sales staff today have a different role than in the past. People who purchase luxury goods have plenty of options these days, and they will spend their money at the point of sale where they feel comfortable. In addition to grooming, attitude, and sales methods, it is now more than ever about making customers comfortable.
“ THE ART OF TRAINING AND DEVELOPMENT PROGRAM BY DB”
was crafted by
an international
team of experts led by Mr. Dejan Branković
in Dubai, Belgrade,
New York, Paris and London”
THE ART OF LUXURY RETAIL SPECIALIST MODULE IS FOR…
Whether you want to work in luxury fashion, beauty or any other sector of the luxury industry, THE ART OF LUXURY RETAIL SPECIALIST module will provide you detailed steps and empower you to be successful in the role.
THE ART OF LUXURY RETAIL SPECIALIST module will explain how to better understand positions within the luxury industry such as Client Advisors, Client Advisor- Experts, Luxury Brand Ambassadors, Sales Consultants, Beauty Consultants, Skincare Experts, Fragrances Experts, Makeup Experts, Animators/Promoters Teams, which will help the candidate to discover opportunities for their particular skills within the luxury sector.
LEARNING OUTCOME OF THE ART OF LUXURY RETAIL SPECIALIST MODULE
THE ART OF LUXURY RETAIL SPECIALIST module will help you to be successful in your role. With practical examples and theoretical approaches, you will learn how to translate the product into benefits and make people feel comfortable buying that product or service.
❖ You will learn the Importance of grooming.
❖ You will learn the principles of the product presentation.
❖ You will learn the emotional selling language using ‘Neuromarketing.’
❖ You will learn the 6-STEP MODEL FOR LUXURY SERVICE.
❖ You will learn how to up-sell and cross-sell.
❖ You will learn how to implement an efficient way of working.
YOU WILL FEEL GENUINELY EMPOWERED.
* The module was designed by an international team of experts led by Dejan Brankovic.